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Volkswagen is the largest European automobile model that has made profitable inroads into the Indian automobile market. The Indian group is only a small a part of Volkswagen AG that has a worldwide presence represented by 9 large automobile gamers available in the market. The 9 manufacturers that make the whole group are Audi, Bentley, Bugatti, Lamborghini, Scania, Seat, Skoda, Volkswagen Nutzfahrzeuge and Volkswagen Passenger Vehicles. Amongst these, Skoda, Audi, and Volkswagen are three massive names representing the famend Volkswagen AG in India.
The journey of this automobile model in India started with the entry of Skoda within the yr 2001, adopted by Volkswagen and Audi within the yr 2007. The model has carved its personal area of interest available in the market with the proper concord of charming design and high-end applied sciences it provides in its vary of premium automobiles.
To begin with, Volkswagen first launched its globally profitable automobile Passat within the yr 2007 that was additional adopted by the launch of Jetta in 2008. Since its introduction, each the posh automobiles are doing wonders on Indian roads. The proper mix of design, consolation, technological options, and high-end security applied sciences make these automobiles an ideal alternative for the prosperous class. To increase the portfolio, the producer additionally drove within the legendary Beetle and the Touareg in 2009.
Aside from the increasing the automobile portfolio, the corporate can also be increasing its operations when it comes to native meeting, supplier community, and after gross sales service. The corporate is searching for a powerful and long run presence within the nation. With this imaginative and prescient, Volkswagen invested an enormous sum of round INR 3,800 crore to start out a manufacturing facility close to Pune within the Chakan Industrial Park within the yr 2009. The Pune facility rolled out the Indian Polo that was first unveiled on the Auto Expo in 2010. Polo redefined the Indian passenger automobile section with excessive gross sales quantity.
Moreover, the model additionally labored to extend the dealerships throughout the stretches of Indian boundaries. Having a tie up with Skoda and Audi, the model is working wonders in India by considerably growing automobile gross sales with first-class all-round service. This not solely improves the credibility of the corporate but additionally helps enhance buyer satisfaction.
Volkswagen has put devoted efforts to make the present presence in Indian market. In return of all of the dedication and efforts the corporate has additionally been honored by the ‘Automotive Firm of the Yr 2010’ award on the Inaugural Golden Steering Wheel Awards India.
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Source by Jennie C Kak
